Covers Sell

Covers Sell

SkyNews Sells!

Posted by Scott On December - 23 - 2015

check_mark_125x125On April 2nd 2015 I blogged about the May/Jun 2015 Anniversary issue of SkyNews as the Cover of the Week.

“The May/June issue of SkyNews magazine that hits newsstands April 13 marks the completion of 20 years of uninterrupted publishing.  At 72 pages, this will be the biggest issue of SkyNews yet.  It will be polybagged on newsstands with “Getting Started in Astronomy”, an eight-page booklet co-published with the Royal Astronomical Society of Canada.”

So, how did it do?

Sales of this issue soared by 41% from the same issue in 2014.

20th Anniversary (Small)

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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