Covers Sell

Covers Sell

New York Cover Sells!

Posted by Scott On December - 22 - 2015

check_mark_125x125Back on July 28th, 2015, I blogged about New York magazine’s Bill Cosby cover.  So, how did it do?

This issue sold 504 copies at a 50.4% sell-thru in Canada.  That’s a 70% improvement from the same time slot in 2014. I’ll bet it sold even better in the USA.

Perhaps someone will try a similar cover when the Jian Ghomeshi trial begins?  After all, it’s about the victims, not the celebrity.

Bill Cosby

 

 

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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