Covers Sell

Covers Sell

Rotman Cover Sells!

Posted by Scott On December - 22 - 2015

check_mark_125x125Back on May 14th, 2015, I blogged about the Spring 2015 issue of Rotman magazine as the Cover of the Week.  So how did it end up doing on the newsstand?

The Spring 2015 issue was a huge success!

In Canada, sales improved by 80% from the same issue last year, despite a 10% cut to the draw.  It set a news sales record for this time slot.

And in the U.S.A. sales improved by 64%.

At a $16.95 cover price, that adds up.

spring 2015 (Small)

 

Leave a Reply

Sponsors

About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

Twitter

    Photos

    Activate the Flickrss plugin to see the image thumbnails!