In an era where so much of the news is negative, it’s important to point out success stories. Canadian Geographic is posting some impressive gains so far in 2015.
The Jan/Feb 2015 issue (Wolf) is now 100% final. Sales increased by 4,375 copies or an 84% improvement from last year’s issue in this time slot. This was achieved despite cutting dealers back by 520 stores or 10%, and despite a cut to the draw of 3%. Efficiency improved by 17pts!
The Mar/Apr 2015 issue (Grizzly) is now 100% final. Sales increased by 2,926 copies or a 68% improvement from last year’s issue in this time slot. Efficiency improved by 9pts!
Editor Aaron Kylie, Art Director Javier Frutos, consulting with CoversSell.Com, have been turning up the heat.
Do covers really sell? You be the judge.
