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SI Names Serena Williams Sportsperson of the Year

Posted by Scott On December - 15 - 2015

cover_of_the_week-125x125Sports Illustrated‘s December 21st, 2015 issue names Serena Williams the Sportsperson of the Year.

She is the first solo female athlete to be given this award in 32 years.  Runner Mary Drecker won it in 1983.  In 1999 the U.S. Womens Soccer Team was chosen. Sharing the honour with other athletes happened in 1984 Mary Lou Retton (gymnist)  and in 1994 Bonnie Blair (speedskater).

In the past the award was called the Sportsman or Sportswomen of the Year.

In an On-line Readers Poll by Sports Illustrated the result was different.   Triple Crown winning horse American Pharaoh was chosen as the winner!  No animal has ever won the award.

Managing Editor Chris Stone is quoted as saying the cover shot photo concept was Serena’s idea, intended to express her idea of femininity, strength, and power.


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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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