The December 14th, 2015 issue of Maclean’s is one to watch. This “Special Collectors Issue” is both a serious, yet fun, read.
The cover is an interesting mash-up of people from all over the planet.
The bold red banner (almost like a belly-band) across the cover works overtime. It’s bold and and aggressive, and tells us exactly what they are selling.
Look for sales to spike.
Activate the Wp-cumulus plugin to see the flash tag clouds!
Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.