Covers Sell

Covers Sell

Horse Canada Annual 2016

Posted by Scott On November - 26 - 2015

The 2016 Horse Canada Annual SIP is set to hit newsstands on December 14th, 2015.

Last year’s 2015 Annual was incredibly successful. So successful that we have raised the price this year from $7.95 to $8.99, an increase of $1.04 or 13%.

Last year we increased the draw by 5,925 copies or 70%.  We increased the dealers carrying the magazine by 460 stores or 23%. And we re-designed the cover template. The result? Sales increased by 2,663 copies or a 96% improvement.  It was a Record-Breaker…establishing a new all-time sales level in the magazine’s history!

This year’s issue has a slightly higher draw, up 7.7%.

2016 Annual (Small)


2015HorseAnnual_Cover_Digital (Small)2014 Annual

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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