Covers Sell

Covers Sell

Elle Canada Wow

Posted by Scott On November - 22 - 2015

cover_of_the_week-125x125Those lips.  Those hips. The December 2015 cover of Elle Canada can be summed up in one word…wow!

The folks at Elle Canada invited their audience to watch the cover shoot live.

Then their readers were invited to choose the cover from two great options.

It appears the 79.6% chose the winning cover below.



Dec 2015best




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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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