Last week the PBAA held their annual Canadian Conference. If you missed it, you may be interested to see the results of a U.S.-Based survey that asked consumers probing questions with respect to newsstand purchases. The survey looked at both “mission-based” buyers, which were people who had planned to buy a magazine, and at “organic” buyers, which were people who had not planned to buy a magazine.
Here are some of the key slides in the findings.