Covers Sell

Covers Sell

Cool it.

Posted by Scott On October - 28 - 2015

cover_of_the_week-125x125The November 2015 cover for National Geographic is a winner.  It’s a classic example of the “less-is-more” school of cover design.

The careful layering of the globe over the logo, and over the edges of their yellow border box, and subtle shadowing really make this cover pop.

Simple, but powerful image + Bold type treatment + Timely Editorial Subject Matter = Winner!

In case you were wondering if National Geographic takes cover creation seriously, Editor in Chief Susan Goldberg uses her From The Editor page to show us four completely different covers that were created, but ultimately rejected.  I think you will agree, that they made the right choice.

Nov 2015


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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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