The Nov/Dec 2015 issue of Horse Canada is set to hit newsstands on November 2nd, 2015. This time slot is typically the best year after year for Horse Canada (11 of the past 13 years have seen the Nov/Dec slot producing the top selling issue of the year).
In 2014, sales of Horse Canada were up on all six issues, for a total gain of 52% for the year! And their 2015 SIP, which sells for $7.95, is up 100%!
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Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.