Scientific American has been continuously publishing for 170 years, so they must be doing something right.
Let’s have some fun.
Test your knowledge of Covers That Sell. I’ll show you 4 of their 12 covers in 2014. Using Canadian sales data, your task is to rank them from best to worst.
Guess in which order they ranked: #1, #2, #3 and #12 worst.
Here are the 4 covers (no peaking, pan down slowly, as answers are provided at the bottom).
Jan 2014
Oct 2014
Nov 2014
Dec 2014
And the Answers Are:
#1 Seller in Canada…Nov 2014, Meditation, sold 9,819 (Must have been the subject)
#2 Seller in Canada…Jan 2014, Mind, sold 8,990 (Best looking cover of the year)
#3 Seller in Canada…Dec 2014, Ideas, sold 8,459 (Big Type Treatment)
#12 Worst Seller in Canada…Oct 2014, Big Bang, sold 5,587 (Huge failure…very drab)