Covers Sell

Covers Sell

Vogue 2013 (Take the Test)

Posted by Scott On July - 27 - 2015

boxing_globe_icon_125x125.2Vogue has some of the most amazing covers year after year.

Let’s have some fun.

Test your knowledge of Covers That Sell.  I’ll show you 4 of Vogue’s 12 covers in 2013.  Using Canadian sales data, your task is to rank them from best to worst.

Guess in which order they ranked:  #1, #2, #3 and #12 worst.

Here are the 4 covers (no peaking, pan down slowly, as answers are provided at the bottom.


March 2013 (Beyoncé)

2013 Mar


August 2013 (Claire Danes)

2013 Aug


January 2013 (Gwen Stefani)

2013 Jan


September 2013 (Fall Fashion)

2013 Sep


And the Answers Are:

#1 Seller in Canada…Sep 2013, Fall Fashion, sold 60,524  (Seasonality Matters)

#2 Seller in Canada…Mar 2013,  Beyonce, sold 35,489  (A List Celebrity)

#3 Seller in Canada…Aug 2013, Claire Danes, sold 31,160

#12 Worst Seller in Canada…Jan 2013, Gwen Stefani, sold 17,512  (Huge failure)

Leave a Reply


About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



    Activate the Flickrss plugin to see the image thumbnails!