Covers Sell

Covers Sell

Untapped Launched

Posted by Scott On July - 27 - 2015

news_green-125x125Michael Brooke, Publisher of Concrete Wave (a Canadian Skateboarding magazine, successfully published for 16 years), has decided to launch a new magazine…Untapped.  The first issue (Summer 2015) is now available in the Toronto/Hamilton area, with 5,000 copies printed and distributed to controlled outlets such as Health Food stores, local shops, events, art galleries, festivals.

Here’s what their press release has to say about the editorial thrust of the magazine:

“UNTAPPED explores ways in which people can find flow. It’s a topic that many are intrigued by, but few really know much about. By capturing the spirit of remarkable people, places and things, UNTAPPED is a resource to inspire people to find flow in their lives.”

What makes this interesting is the business proposition that Michael Brooke is offering.  Brooke is seeking to find Publishers in other markets across Canada who want to establish their own franchise.  Nova Scotia has already been snapped up.  For just $2,500 per issue, Brooke supplies 5,000 copies of a 32-page magazine.  The local publishers are responsible for selling the Back Cover, Inside Back Cover, and Inside front cover to advertisers in their territory.  Brooke will provide customized front covers if requested.  And if the local publishers wish to sell more local ads, an additional 8 page form will be printed for an extra $2,500, which can feature stories on local people and places.  Brooke gets a 10% royalty on all ads sold.

So if you are looking for your own publication, that gives you the ability to grow it at your own pace…this might be an opportunity worth exploring.


Concrete Wave #1covers from BG_Page_5







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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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