Esquire has some of the most amazing covers year after year.
Let’s have some fun.
Test your knowledge of Covers That Sell. I’ll show you 4 of Esquire’s 11 covers in 2013. Using Canadian sales data, your task is to rank them from best to worst.
Guess in which order they ranked: #1, #2, #3 and #11 worst.
Here are the 4 covers (no peaking, pan down slowly, as answers are provided at the bottom).
Mar 2013 (The Man)
Oct 2013 (Obama)
Jan 2013 (Penn)
Jul 2013 (Pitt)
And the Answers Are:
#1 Seller in Canada…Jan 2013, Penn, sold 11,319 (Meaning of Life annual + Bad Boy+ White background = Success)
#2 Seller in Canada…Mar 2013, The Man, sold 8,859 (Proving that Black and All Type covers can work if the subject matter has appeal)
#3 Seller in Canada…Jul 2013, Pitt, sold 8,443
#11 Worst Seller in Canada…Oct 2013, Obama, sold 5,133
