Covers Sell

Covers Sell

Vanity Fair 2013 (Take the Test)

Posted by Scott On July - 22 - 2015

boxing_globe_icon_125x125.2Vanity Fair has some of the most amazingly beautiful covers year after year.

Let’s have some fun.

Test your knowledge of Covers That Sell.  I’ll show you 4 of Vanity Fair’s 12 covers in 2013.  Using Canadian sales data, your task is to rank them from best to worst

Guess in which order they ranked:  #1, #2, #3 and #12

Here are the 4 covers (no peaking, pan down slowly, as answers are provided at the bottom).


April 2013 (Taylor Swift)

2013 April


January 2013 (Comedy)

2013 January


September 2013 (Dianna)

2013 September


May 2013 (Audrey)

2013 May


And the Answers are:

#1 Seller in Canada…September 2013, Dianna…sold 49,058

#2 Seller in Canada…May 2013, Audrey…sold 41,906

#3 Seller in Canada…January 2013, Comedy…sold 39,414

#12 Worst Seller in Canada…April 2013, Taylor Swift…sold 26,690


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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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