Covers Sell

Covers Sell

Vanity Fair 2014 Covers (Take the Test)

Posted by Scott On July - 22 - 2015

boxing_globe_icon_125x125.2Vanity Fair has some of the most amazingly beautiful covers year after year.

Let’s have some fun.

Test your knowledge of Covers That Sell.  I’ll show you 4 of Vanity Fair’s 12 covers in 2014.  Using Canadian sales data, your task is to rank them from best to worst

Guess in which order they ranked:  #1, #2, #3 and #12

Here are the 4 covers (no peaking, pan down slowly, as answers are provided at the bottom).

 

July 2014 (Next Wave)

2014 July

March 2014 (Hollywood)

2014 March

January 2014 (Amy Adams)

2014 January

August 2014 (Prince George)

2014 August

And the Answers are:

 

 

 

#1 Seller in Canada…March 2014, sold 37,918

#2 Seller in Canada…January 2014, sold 34,681

#3 Seller in Canada…August 2014, sold 31,967

#12 Worst Seller in Canada…July 2014, sold 20,338

 

 

 

 

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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