Covers Sell

Covers Sell

Bill Gates

Posted by Scott On July - 21 - 2015

Look at who Rotman magazine is featuring as their cover boy…Bill Gates!

Here’s what Kate Mills, Sales & Circulation Manager, had to say about it:

“For the Fall 2015 issue the Editor-in-Chief, Karen Christensen, did a spectacular job of investigating the theme of “leading edge ideas” that would help our readers become even more successful leaders.  Bill Gates became our cover after he caught our attention for his ideas on the importance of optimism in leadership at the Gates Foundation.  We’re all really pleased with the cover that Bakersfield created – they’ve again “knocked it out of the park”. We’re hoping that a great cover plus fresh content on leadership makes this our bestselling newsstand issue ever.”




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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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