Covers Sell

Covers Sell

Squid and Soldiers

Posted by Scott On July - 8 - 2015

The Aug/Sep 2015 issue of Canada’s History will be sporting two covers.

The issues go on sale July 27th, 2015.

Look for promotions at Chapters/Indigo, Loblaws, and Overwaite.

Originally we were going to run with The Fall of Quebec for the entire country.  But while going over other options, the Squid cover was such a knockout, we simply had to amend our plans to accommodate it.

Thanks to Art Director James Gillespie for these fantastic covers, and to Publisher Melony Ward who had the courage to go for the split cover approach.


Aug2015Squid (Small)

Aug2015Quebec (Small)


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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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