Covers Sell

Covers Sell

Fly Fusion Sets New All-Time Sales Record!

Posted by Scott On June - 18 - 2015

check_mark_125x125The Winter 2015 issue of Fly Fusion magazine has set a new all-time sales record for single copy sales.

This cover captures what we like to call the “Ahh Yes!” moment.  That feeling you get when you are at one with nature.

This cover is similar to the Winter 2011 cover, which was the former record holder.

Fly Fusion retails for $7.95 and is published quarterly, from their new office in British Columbia.

  • Sales in Canada were up 32% from the same issue last year
  • Sales in the USA were up 22% from the same issue last year
  • Therefore, total sales for this issue were up 26% from the same time slot last year

Winter 2015 (Small)

Winter 2011 (Small)



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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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