Covers Sell

Covers Sell

Canada’s History Sets New Sales Record!

Posted by Scott On June - 22 - 2015

check_mark_125x125The Dec/Jan 2015 issue (Last Spike) of Canada’s History magazine, set a new all time sales record!  Since the magazine is 95 years old, and has published roughly 570 issues, that’s quite an accomplishment.

Here’s what the Editor had to say about the creative process:

“We knew that our readers liked trains — after all, trains are what helped build this country. However, we decided to dig deeper to find the human interest stories that would bring train history to life. Our cover related to our main feature, “Ties That Bind,” which featured a series of train-related stories — from the driving of the Last Spike in 1885, to the “On to Ottawa” protest train, to the story of Bill Miner, the “Gentleman train robber” who pioneered the phrase “hands up” during his train robberies,” Mark Reid, Editor.

  • Sales for this issue are up 35% compared to the same issue last year
  • Sales are up 98% compared to last year’s average sale
  • Sales are up 88% compared to the other 5 issues in 2014

Canada’s History had an impressive performance in 2014, with overall sales up 21%.  (Context:  Overall North American Newsstand sales down 16.7%)

The Art Director is James Gillespie.

Dec 2014 (Small)

AprMay 2014 (Small)     Oct 2014 (Small)

Aug2014 (Small)Jun2014 (Small)

Feb2014 (Small)










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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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