Covers Sell

Covers Sell

Legion’s BATTLES SIP Sets New Sales Record!

Posted by Scott On June - 18 - 2015

check_mark_125x125Legion Magazine’s BATTLES SIP, which hit newsstands on November 3rd, 2014, has set a new all-time sales record!

The Legion has published a series of SIP’s, starting in 2010, and all of which have been priced at $14.95.

These SIPS were supported from conception by Roma Slaney, Melissa Boscariol, Tracy Arnold, Kevin Brannigan, and Valery Walmsley, who believed in the project.

Special thanks to our distributors, LMPI and CTC, Ron Sellwood, and Peter Van De Geyn.  And kudos to Jennifer Morse, Publisher and Jason Duprau, Art Director, for their vision and creativity.

  • World War 1…sold 5,659 copies, at a 45% efficiency, generating $84,602
  • World War 2…sold 8,575 copies, at a 42% efficiency, generating $128,196
  • Korea…sold 4,217 copies, at a 24% efficiency, generating $63,044
  • Victoria Cross…sold 8,360 copies at a 42% efficiency, generating $124,982
  • Liberating Normandy…sold 7,884 copies at a 45% efficiency, generating $117,866
  • Battles…sold 8,786 copies at a 42% efficiency, generating $131,350 gross newsstand dollars.

The current SIP focuses on Italy, and the upcoming Battle of the Atlantic issue hits stands on June 22nd, 2015.


Major 2 (Small)

WWICover-1 (Medium) (Small)WWIICover (Medium) (Small)

KoreaFrontCoverFinal (Medium) (Small)VC_CoverFinal (Medium) (Small)

Liberating Normanday (Small)Italy SIP (Small)

AtlanticCover (Small)











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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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