Covers Sell

Covers Sell

Canadian Cycling Sets New Sales Record!

Posted by Scott On June - 17 - 2015

check_mark_125x125The Dec/Jan 2015 issue of Canadian Cycling has established a new, all-time sales record.  Not only is it the best-selling issue in this time slot, it is also the best selling issue ever for Canadian Cycling.

The first issue of Canadian Cycling was the Apr/May 2010…29 issues back in time.

This cover took a much simpler, “poster like” approach, with just 4 main hooks, plus the sky bar.

The type on the main sell was bumped up larger than normal.

  • The issue sold 103% better than the issue before it.
  • It sold 58% better than all the other issues in 2014.

A special thank you to Ron Sellwood and Peter Van De Geyn, for their help to achieve this new milestone.


DecJan 2015 (Small)



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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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