Covers Sell

Covers Sell

TL’s Neighbourhood SIP Sells!

Posted by Scott On June - 24 - 2015

check_mark_125x125Back on May 30th, 2014, I blogged about Toronto Life‘s new Neighbourhoods SIP.  So it’s time to do a Check Up to see how it performed.

At a $9.95 cover price, these high-quality SIP’s are an important contributor to the overall newsstands sales story.

This particular issue sold 7,832 copies, and went on sale on June 2nd, 2014.

This was better than their Real Estate SIP by 515 copies or 7%, which went on sale March 31st, 2014 and sold 7,317 copies.

It was also better than their City Home SIP by 2,925 copies or 60%, which went on sale August 4th, 2014.

2014 Neighbourhoods

2014 Real Estate2014 City Home

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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