Covers Sell

Covers Sell

July 2014 National Geographic a Winner!

Posted by Scott On June - 16 - 2015

check_mark_125x125Back on July 14th, 2014 I blogged enthusiastically about the July 2014 issue of National Geographic.

“I love the way they have layered the cover to create a very textured effect.   While the yellow frame remains an essential part of their brand equity, it shows courage and confidence by their team to play with that device.”

It’s time to do a Check Up to see how it performed.   The July 2014 issue was the 2nd best-selling issue of 12 regular issues published, selling 22,101 copies at a 41.4% efficiency in Canada.

It outsold the June 2014 issue by 5,547 copies or a 34% lift.

It outsold the August 2014 issue by 2,203 copies or a 11% lift.

It outsold the average sale for the other 11 issues by 3,611 copies or a 16% lift.

The best seller of the year was the Feb 2014 issue, which sold 22,982 copies, shown at bottom

Jul 2014

Feb 2014

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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