Back on July 14th, 2014 I blogged enthusiastically about the July 2014 issue of National Geographic.
“I love the way they have layered the cover to create a very textured effect. While the yellow frame remains an essential part of their brand equity, it shows courage and confidence by their team to play with that device.”
It’s time to do a Check Up to see how it performed. The July 2014 issue was the 2nd best-selling issue of 12 regular issues published, selling 22,101 copies at a 41.4% efficiency in Canada.
It outsold the June 2014 issue by 5,547 copies or a 34% lift.
It outsold the August 2014 issue by 2,203 copies or a 11% lift.
It outsold the average sale for the other 11 issues by 3,611 copies or a 16% lift.
The best seller of the year was the Feb 2014 issue, which sold 22,982 copies, shown at bottom
