Covers Sell

Covers Sell

Chatelaine’s September 2014 issue a Winner

Posted by Scott On June - 14 - 2015

check_mark_125x125Back on August 27th, 2014,  I blogged enthusiastically about Chatelaine‘s September 2014 issue as Cover of the Week.  The September 2014 issue of Chatelaine featured a “tumble” cover, according to Sarmistha Roy at Chatelaine. On one side, a fabulous food cover, flip it over and on the other side is a gorgeous beauty cover.

It’s now time to Check Up on how the issue performed.

This issue was the 2nd best seller out of 12 issues published in 2014, selling 43,494 copies.

It outsold the August 2014 issue by 15,195 copies or a  54 lift%.

It outsold the October 2014 issue by 1,584 copies or a 4% lift.

It outsold the average sale of the other 11 issues by 21,427 or a 97% lift.

And it outsold last year’s issue in this time slot  (September 2013) by 15,267 copies or a 54 lift.

The best-selling issue of 2014 was the December 2014 issue, which sold 62,245 copies…a fantastic result. (Cover shown at bottom)

sep 2014asep 2014b

Dec 2014



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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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