Dealer coverage has expanded by 131% in Canada. Unit sales have increased by 246% from prior year. Newsstand revenues have spiked by 296% (price hike to $7.95). Our new cover treatments seem to be resonating with the Canadian Fly Fishing community.
Likewise, sales in the United States, where distribution expansion has yet to occur, have increased by 57.6%, without any retail promotional support.
This speaks to the quality of the magazine, which has upgraded cover stock, added perfect binding, created a new drop down box device in the upper right corner, and features visually stunning cover images with compelling, benefit-oriented cover lines and supporting sell lines.
