Toronto-based Rotman Management magazine competes with the Harvard Business Review.
The current issue is, in my opinion, the best cover yet produced since Rotman launched an aggressive newsstand expansion in both Canada and the U.S., back in January of 2013.
Kate Mills, circulation manager, informs me that this is the first time the magazine has done a split cover, with one version for subscribers, and this version for the newsstand. “This cover was created by Bakersfield – the Editor, Karen Christensen, showed them clip art that she liked and they created a fresh image for the cover based on it! Which I think is pretty cool of them, said Mills.
Their website is: http://bakersfield-visual.com/
The Subscriber version is below:
It will pull better at newsstand than their traditional covers, which is the goal, but put it in a lineup with 15 HBR covers and it disappears. (I just did this as an exercise and will send it to you, Scott.)
I’m curious as to your opinion of the Bloomberg BusinessWeek covers. They tend to generate a PT Cruiser-esque response. You love ’em or you hate ’em.