Covers Sell

Covers Sell

Canada’s History – Shell Shock

Posted by Scott On May - 6 - 2010

The second issue, since re-branding from The Beaver to Canada’s History, is scheduled to hit newsstands May 24th.

Never before, in the magazine’s illustrious 90-year history, has the magazine employed such a bold typographical treatment on a full bleed cover background.

This important, controversial, sensitive, and compelling investigation into the rarely talked-about subject matter, is courageous editorially, and deserved an equally courageous cover treatment.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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