Covers Sell

Covers Sell

Rob Ford Puching Bag Cover Sells

Posted by Scott On March - 3 - 2015

check_mark_125x125Back in May of 2014 I posted the May 12th 2014 issue of Maclean’s as Cover of the Week.  I said:

“This cover is just having so much fun, how can a newsstand junkie not give in to temptation?

For skybar lovers, Maclean’s can always be counted on for strong, easy to read skybar.

Nice use of the cover real estate.  Overall just a great magazine cover!”

So, how did it sell?  Only 3 of the 21 covers in the first half of 2014 outsold it.  It beat the average sale for the first half of 2014 by 22%.

Nice job!

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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