On February 12th 2014 I posted Maclean’s Nelson Mandela cover as Cover of the week. The point was to underscore the great quality covers Maclean’s churns out, and to highlight a great use of black and white photography for a classic tribute cover.
The issue sold an astounding 29,858 copies at a 41% sell-through.
To put this in context, a regular weekly issue of Maclean’s in 2014 sold roughly 7,200 copies.
This SIP was a huge success!
Activate the Wp-cumulus plugin to see the flash tag clouds!
Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.