On February 12th 2014 I posted Maclean’s Nelson Mandela cover as Cover of the week. The point was to underscore the great quality covers Maclean’s churns out, and to highlight a great use of black and white photography for a classic tribute cover.
The issue sold an astounding 29,858 copies at a 41% sell-through.
To put this in context, a regular weekly issue of Maclean’s in 2014 sold roughly 7,200 copies.
This SIP was a huge success!