Covers Sell

Covers Sell

Feb 2014 Toronto Life

Posted by Scott On February - 23 - 2015

check_mark_125x125On January 24th, 2014 I posted the February 2014 issue of Toronto Life as Cover of the Week.  Despite it being an Illustration, and a political theme (two strikes normally) I loved the cover.

It sold roughly the same number of copies as the February 2013 issue (The Secret Sex Lives of Torontonians) which is a small victory given the context.

The issue was an average producer for 2014.



Leave a Reply


About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



    Activate the Flickrss plugin to see the image thumbnails!