Covers Sell

Covers Sell

SportsNet Dec 2013

Posted by Scott On February - 23 - 2015

check_mark_125x125On December 13th I named SportsNet‘s 3rd Annual Awards issue as the Cover of the Week.

Of the 20 issues published in 2013, this one was #3…selling nearly 6,000 copies.

The average sale for that year was 4,210 copies.  So this one beat the overall average by 1,790 units or a 43% lift in sales.

A great cover and a great result!





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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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