Covers Sell

Covers Sell

Maxim December 2013

Posted by Scott On February - 23 - 2015

check_mark_125x125Back in November of 2013 I posted Maxim magazine’s December 2013 as Cover of the Week, which featured Paulina Gretzky on the cover.

https://www.coverssell.com/?cat=15&paged=4

The issue is now closed and final.  Sure enough, the issue was their best-selling issue of the year in Canada, with a total of 41,178 copies at a 46% sell-through.

The next best issue in 2013 sold just 28,288 copies. The average sale for 2013 was 22,191 copies sold at a 25% sell-through.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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