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SI’s 2015 Swimsuit Issue

Posted by Scott On February - 13 - 2015

cover_of_the_week-125x125The Sports Illustrated 2015  Swimsuit Issue is creating quite a buzz, as it always has, as SI continues to create “shock and awe”.  The latest cover lowers the bikini line to shocking new lows in a game to get the twits to tweet their outrage.  Apparently it is working.  Moral outrage has surrounded the issue every year, since first launching in 1964.

The swimsuit model model, Hannah Davis,  was interviewed on the Today show said, “I think you’re making it look a lot naughtier than it really is to be honest,” Davis told Matt Lauer on TODAY Monday after a ribbon graphic covered part of the cover. “To be honest, I think SI always tries to do something a little different every year, and I think this year, it’s the year of the torso.

The year of the torso?  Uh, huh.  Looks like SI is serious about the old adage that sex sells.  Which one do you like best?  Vote for 2015, 2014, and 2013 below.  

2015 (Small)

swimsuit2014

Swimsuit2013

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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