Magazines Canada has just announced a new marketing initiative using a “mini-movie” concept.
Click on the URL’s below to view the movies.
You will be glad that you did.
They are quite charming and refreshing, in stark contrast to Next Issues ads that ridicule newsstands.
ANYTHING CAN HAPPEN AT A MAGAZINE STAND.
Find out here: canadasmagazinestore.ca/anythingcanhappen
#magazinematch
French:
TOUT PEUT ARRIVER À UN KIOSQUE DE MAGAZINES.
Voyez leur histoire à : boutiquemagazinesdici.ca/toutpeutarriver
#magazineaventure
In a Press Release they say:
The habits of today’s audiences are changing and magazine media is evolving to meet those needs on all platforms. The project grew from conversations with our members and industry partners who asked, “How do we bring back an element of surprise and engagement to the magazine buying experience—and showcase our excellent home-grown content?”
Magazines Canada partnered with K9 Strategy+Design and a team of Ontario filmmakers to develop a mini-movie concept: What you read tells the story of who you are. (After all, there is a Canadian magazine for just about every interest!) Can one minute at a magazine stand tell you enough about someone that you can skip the first date? Can telling a magazine story by video create a bigger buzz in the marketplace? We thought it was time to test the market.
The English and French mini movie will launch in December, reaching audiences on their preferred platforms, including:
- Websites: canadasmagazinestore.ca, featuring the mini movie, a store locator that identifies retail outlets selling quality Canadian magazines, and links to buy print and digital Canadian magazine subscriptions
- Banner ads: displayed on member, partner and industry stakeholder sites
- YouTube and Vimeo
- Print ads: thematically capturing that anything can happen at a magazine stand
- Social Media: Twitter, Facebook, and blogs
- Retail locations, some of which will play the movie in-store
“Magazines Canada is dedicated to celebrating magazine media brands and content excellence wherever audiences are consuming them,” says Mark Jamison, CEO of Magazines Canada. “This association project brings together over 70 of Canada’s magazine media brands to attract savvy audiences across platforms.”
NOW PLAYING
They came for a magazine and left with so much more.
ANYTHING CAN HAPPEN AT A MAGAZINE STAND.
