Covers Sell

Covers Sell

Ricardo Launches In English Canada

Posted by Scott On September - 11 - 2014

cover_of_the_week-125x125The Premiere Issue of RICARDO is set to debut in English Canada on September 15th, 2014.

In Quebec, the magazine has been an incredible success story for years, with sales of 40,000 to 50,000 copies at a 50% sell-through efficiency.

Here’s what Coast to Coast’s April Ruckemann has to say about the launch:

Ricardo, Canada’s Cooking Magazine, is soon to be on a newsstand near you. With excellent content, fabulous photography and high quality paper this product feels more like a book and is great value at only $6.99. The launch cover is perfectly designed for the fall cooking and entertaining season. You will find Ricardo on mainline racks as well as numerous promotional and checkout positions. All this, combined with a healthy media campaign, is sure to see Ricardo build and maintain a steady following of readers. We at Coast to Coast are pleased to have partnered with Ricardo on this project.


Ricardo 2014-10-57052 (3)



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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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