Covers Sell

Covers Sell

Thinking Sells

Posted by admin On August - 13 - 2014

The Winter 2014 issue of Rotman Management was a winner at the newsstand, both in Canada and the United States.

The magazine used to sell just a few copies at Chapters/Indigo…39 copies in total on the Winter 2012 issue, and 49 copies on the Winter 2011 issue. CoversSell.Com launched it through Coast to Coast with a finely tuned distribution through the wholesale supply channel to top bookstore, specialty newsstands, and terminal accounts.

Sales in Canada. were 1,287 copies.  Sales in the U.S. were 489 copies.  Total sales were 1,776 copies at a $16.95 cover price, generating $30,103 gross newsstand dollars.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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