Covers Sell

Covers Sell

Cutthroat Trout

Posted by admin On July - 29 - 2014

The Fall 2014 issue of Fly Fusion is set to hit newsstands on August 24th, 2014.

This cover is from the Less is More school.  We wanted “radical clarity” about what we are selling: Cutthroat Trout.

The cover continues with it’s traditional drop down box in the upper right corner, and features two other main sell lines in the lower left.

The Spring 2014 cover, Monster Lake Trout, is smashing sales records in both Canada and the U.S. markets.  In Canada, sales are up over 45% from prior year, and in the U.S. sales are up over 30%.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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