The Fall 2014 issue of Fly Fusion is set to hit newsstands on August 24th, 2014.
This cover is from the Less is More school. We wanted “radical clarity” about what we are selling: Cutthroat Trout.
The cover continues with it’s traditional drop down box in the upper right corner, and features two other main sell lines in the lower left.
The Spring 2014 cover, Monster Lake Trout, is smashing sales records in both Canada and the U.S. markets. In Canada, sales are up over 45% from prior year, and in the U.S. sales are up over 30%.