Covers Sell

Covers Sell

More of National Geographic

Posted by admin On July - 9 - 2014

Which of these three National Geographic covers sold the most copies in Canada in 2013?

Two of the covers sold really well, and one did not.

Also, the difference between the best and worst selling issues is 71% higher sales with

virtually identical distribution.

Think carefully before making your choice

The results are shown below.

And the rule that these results underscore is important too.

Cover #1:  20,496

Cover #2:  13,980 (worst of year)

Cover #3:  23,965  (best of year)

Interesting to note that cover #3 was the January 2013 issue, and they came back with another space themed cover for cover #1, which was the July 2013 issue.

Rule #30:  If it works, keep doing it!

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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