The Summer 2014 issue of Outdoor Canada is scheduled to hit newsstands on June 8th, 2014. This retro cover is a bold and gutsy gamble that is praiseworthy.
Sandra Cheung, art director, Outdoor Canada, says, “The summer issue offers an ideal opportunity to have fun and try something different. I love taking a risk, so it’s going to be very exciting to see how it does on the newsstand. I’m sure it’ll make a big splash!”
And from Editor-in-Chief Patrick Walsh, “We’ve been wanting to execute a cover like this for a few years now… our inspiration coming from the men’s action magazines of the 1940s, 50s and 60s. I’m sure it will create a buzz in our category.”
You may recall that last year’s Summer 2013 issue also was playful, and it resulted in newsstands sales increasing by 73%. This of course sets the bar very high for this year’s version.
