Covers Sell

Covers Sell

Outdoor Canada Boldly Goes Retro

Posted by admin On May - 22 - 2014

The Summer 2014 issue of Outdoor Canada is scheduled to hit newsstands on June 8th, 2014.  This retro cover is a bold and gutsy gamble that is praiseworthy.

Sandra Cheung, art director, Outdoor Canada, says, “The summer issue offers an ideal opportunity to have fun and try something different. I love taking a risk, so it’s going to be very exciting to see how it does on the newsstand. I’m sure it’ll make a big splash!”

And from Editor-in-Chief Patrick Walsh, “We’ve been wanting to execute a cover like this for a few years now… our inspiration coming from the men’s action magazines of the 1940s, 50s and 60s.  I’m sure it will create a buzz in our category.”

You may recall that last year’s Summer 2013 issue also was playful, and it resulted in newsstands sales increasing by 73%.  This of course sets the bar very high for this year’s version.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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