Covers Sell

Covers Sell

Cottage Life West (Winner!)

Posted by admin On May - 15 - 2014

When Cottage Life magazine acquired Cottage magazine, the decision was made to re-brand the magazine as Cottage Life West.

Here’s what Editor Penny Caldwell had to say:  “Our objective with the Cottage Life West edition was to provide cottage and cabin owners in Western Canada with content exclusive to their region, which broadly covers Saskatchewan, Alberta and British Columbia. The editor and regional sales team are based in BC. It is a strategy that is supported by the successful new Edmonton Cottage Life and Cabin Show that debuted in April.”

Here are the covers:

The first is the 2014 04 issue, which went on sale March 24, 2014.  The second issue is the 2014 05 issue, which went on sale May 5th, 2014.  You’ll also see the old covers from 2013.

The regular covers of Cottage Life look like this:

The Western edition retails for $5.95, while the Eastern edition remains at $6.95.  All retailers from BC to SK receive the Western edition, while the rest of the country gets the Eastern edition.

One Response to “Cottage Life West (Winner!)”

  1. Hi Scott – thanks for the post about Cottage Life West. We are having lots of fun with this new edition!

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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