Covers Sell

Covers Sell

D Day

Posted by admin On May - 5 - 2014

Legion Magazine‘s May/Jun 2014 issue features D Day as the main cover sell.

Major battles tend to work well for this magazine.

Here’s what Art Director Jason Duprau has to say about the cover:

“We wanted to do things a bit differently for the cover of our May/June 2014 issue. June 6th is the 70th anniversary of D-Day and we have a special feature on the subject. We wanted to be bold and iconic so we used a well-known photo of the Juno Beach landing, and developed bold typography for the cover line. We also adjusted our masthead to incorporate ‘Special Issue’, our D-Day 70th anniversary logo and the secondary cover lines, which also gave us more room for the D-Day word mark and photo. We kept the sky bar clean and simple so it didn’t compete with the body of the cover.”

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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