Covers Sell

Covers Sell

ASME Picks Boston as Cover of the Year

Posted by admin On May - 2 - 2014

The American Society of Magazine Editors have named Boston Magazine‘s May 2013 issue the Cover of the Year.

I’ve written about odd choices ASME has made in the past regarding the cover of the year award, when the covers clearly failed to resonate with consumers at the newsstand. This year’s winner was a huge success at the newsstand.

This beautifully designed cover sold 20,978 copies at a 55% sell through.  The April 2013 issue (Cape)  sold 12,823 copies, and the June 2013 issue (Power) sold 13,040.  Last year’s May issue (Beer) sold 12,110.  Therefore the lift over the prior year’s issue was 8,868 copies or a 73.2% lift in sales!

The only issues to outsell this cover since 2010 were the annual “Best Of” covers in August of 2012 (sold 22,473) and August 2010 (sold 33,273).

Boston consistently puts out fabulously designed covers.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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