Covers Sell

Covers Sell

Fur Trade

Posted by admin On April - 17 - 2014

The Jun/July 2014 issue of Canada’s History uses an iconic image to illustrate the cover feature.

A rather bold type treatment with alternating colors helps “shout out” the main sell.

Here’s what Editor, Mark Reid has to say about the issue:

“While most people today associate Hudson’s Bay Company with retail shopping, fewer realize the crucial role the company played in creating Canada. HBC is the oldest company in North America, founded 344 years ago in 1670. With this issue, we tell the gripping and dramatic story of  how this once-obscure fur-trading company beat the odds to become a business titan. For the cover, we chose this painting of HBC voyageurs shooting rapids somewhere on the frontier — an iconic image synonymous with the story of Canada itself.”

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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