Covers Sell

Covers Sell

Nature’s Fury

Posted by Scott On April - 30 - 2010

On my way to the airport this week  the taxi driver was tuned into the radio to check on possible traffic problems. The reporter, high above us in his helicopter, kept squawking about an accident on the east bound Expressway. Since nothing was mentioned about an accident on the west bound, making it to the airport on time seemed a safe bet.

Problem: Rubber Neckers

The helicopter guy failed to mention that drivers heading westbound were slowing down to have a look at the accident.

Perhaps recognizing that human beings are hard wired to be fascinated by disasters, National Geographic just came out with a new SIP: Nature’s Fury

Check it out if you want some tips on how to package an SIP.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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