The first-ever Special Interest Publication by The Beaver, the Feb/Mar 2008 issue was produced in both English and French editions. It was perfect bound for the first time ever. Cover stock was up-graded. Cover price was raised from the normal $6.95 to $9.95…a 43% premium.
The issue was backed with a strong retail promotion plan and outstanding support from the distribution team, particularly in Quebec.
The issue outsold the previous Feb/Mar issue by 670% in terms of copies sold. Revenues increased by 1002%.
This issue was awarded the ACE Award (Award for Circulation Excellence) for Best Retail Performance at the 2009 CMC event.
It also won the 2009 National Newsstand Award for best Mid-Size retail performance.
I’ve noticed your website a while ago, just never really got a chance to post anything back. I found it to be very useful and would like to see if you are able to get in touch with me and maybe we can have a discussion on a few of these topics. Would appreciate a response back.