In a blog post dated October 10th, 2013, I chose Vanity Fair‘s October 2013 issue as cover of the week.
I’m surprised to report that newsstand sales were mediocre, selling 6% less than the average of the other eleven issues in 2013. It sold better than 5 issues, but worse than 6 other issues of VF 2013.
The big seller for VF in 2013 was their September issue, featuring “Diana’s True Love.” It sold 49,059 copies at a 49% sell-through in Canada, compared to just 33,027 for the October issue.
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Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.