The 2014 issue of Sports Illustrated‘s annual Swimsuit issue is now on newsstands. This SIP is arguably the most well known vertical title on the planet. This year’s edition is a whopper, with a page count of 260, up 14% from prior year.
This is perhaps the best example of a magazine developing a stand-alone themed franchise.
Last year’s edition sold over 800,000 copies compared to a normal issue of SI which sold 68,000 copies in the first half of 2,013. Happy 50th Anniversary indeed.
Activate the Wp-cumulus plugin to see the flash tag clouds!
Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.