The 2014 issue of Sports Illustrated‘s annual Swimsuit issue is now on newsstands. This SIP is arguably the most well known vertical title on the planet. This year’s edition is a whopper, with a page count of 260, up 14% from prior year.
This is perhaps the best example of a magazine developing a stand-alone themed franchise.
Last year’s edition sold over 800,000 copies compared to a normal issue of SI which sold 68,000 copies in the first half of 2,013. Happy 50th Anniversary indeed.