Covers Sell

Covers Sell

Tip of the Cap to Rogers Covers

Posted by admin On February - 12 - 2014

I’m a big fan of Rogers art department and circulation team.  They really understand what works at newsstand.  So it’s a good idea to keep an eye on the stuff they churn out.

The tribute issue to Nelson Mandela is a case in point.  They kept it simple, which is always a good idea when honoring fallen heroes.

Like their famous tribute issue to Trudeau, they chose a black and white image, face forward, and smiling.  Dignified and classic.

Another trend I’ve been following is the move to larger and bolder type.  Check out this cover from MoneySense.  They let it rip.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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